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Marketing your biz better: part 4: Segmentation & Targeting

Published on April 11, 2011 By admin

I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. Read a true story …

Attracting the right customer

Published on January 24, 2011 By admin

As suppliers and sellers, we need to research the who, where and how to target the RIGHT customer. Here’s how to produce a customer profile to do just that.