Our new series ‘Selling online’, follows on from our very successful ‘Q&A’s for new business bloggers‘ series. Inspired by the post ‘How to sell online in 60 seconds‘; online retailers can submit their website for us to provide custom feedback on how you can sell better online (Good times, people!) Our first brave online retailer [...]
This is part three of a four part series on marketing your biz better. This part centres on Pricing and Positioning – how pricing affects your products and services, how changes are percieved and which you should choose for your company.
I discussed branding in part 1, this instalment is all about Ethics and ethical behaviour. What are ethics, what part do they play in our lives and what ethics are involved in marketing …