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Marketing your biz better: part 4: Segmentation & Targeting

Published on April 11, 2011 By admin

I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. Read a true story …

Using online behaviours in your strategy planning

Published on September 24, 2010 By admin

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Here are some behavioural insights to consider…