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Eleven Web Writing tips from the Experts

Published on July 25, 2011 By admin

At the start of the month, we shared some of our top tips for writing on the web. As a follow up, we asked some business experts about writing and they were eager to share some tips of their own…. Tip 1) ‘Writing for the web is fundamentally different from print.’ – Luc Glasbeek, Owner [...]

Marketing your biz better: part 4: Segmentation & Targeting

Published on April 11, 2011 By admin

I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. Read a true story …

Say hello to the new blog

Published on March 4, 2011 By admin

Hello, and welcome to the ‘new look’ Online Advocate blog!